Introduction to Module 3

One of the biggest challenges aspiring ecommerce entrepreneurs face is figuring out what to sell online - whether it’s a single product or multiple products that occupy a niche in a market. Coming up with product ideas can be tough and it often feels like everything has already been done; not to mention there's a lot of competition online these days. Your life-long love of Star Wars figurines doesn't mean it's a great niche to build your new ecommerce store around.

If a thriving business is your goal, you should follow a methodical approach and pick a niche with attributes that will lead to online success. In this module you'll learn strategies to help you find a niche and product to sell. I'll also show you how to determine if there's enough demand for your product, and give you a few tools to measure the competitive pressures in those areas.

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